Browsing: Industry-specific Insights

Cloud communications give businesses all sorts of ways to collaborate more effectively, improve their operations, get more done, and save money. But if you don’t set up these solutions the right way, you could be creating a new set of problems for your business.

As businesses increasingly embrace a cloud-first strategy, many are migrating their most heavily used business applications — including office productivity, customer relationship management (CRM), customer care, and more — to the public cloud. In today’s remote workplace, in which work from home (WFH) and work from anywhere (WFA) have become the new normal, this cloud-first strategy is a productivity booster for office employees, remote workers, IT staff, and others who need to stay connected with each other, as well as customers, business partners, and suppliers, regardless of their locations or devices.

Meet Valpak, the one with the blue envelopes. Working with 141 markets across 43 states, Valpak reaches an audience of nearly 41 million with its signature coupon packs. Despite its huge presence, Valpak was relying on a manual quoting process of checks, paper contracts, and a 20- year-old legacy order entry system, which made it impossible for Valpak’s finance and revenue teams to forecast as they lacked clear visibility of their sales process.