Less paper means more revenue for Valpak

Meet Valpak, the one with the blue envelopes. Working with 141 markets across 43 states, Valpak reaches an audience of nearly 41 million with its signature coupon packs.

Despite its huge presence, Valpak was relying on a manual quoting process of checks, paper contracts, and a 20- year-old legacy order entry system, which made it impossible for Valpak’s finance and revenue teams to forecast as they lacked clear visibility of their sales process.

They reached out to the Salesforce Customer Success Group to advise on their business process.

It was clear that Salesforce Revenue Cloud would fulfill the company’s needs and work perfectly with its existing systems.