Browsing: Marketing & Sales

As digital innovation initiatives dissolve the operational technology (OT) network boundaries, from IT networks (also known as the “air gap”), OT networks have become a target of a growing number of attacks.

With a majority of OT systems now connected to IT, this greatly increases the attack surface and makes it easier for cybercriminals to exploit them. Most OT organizations currently face:

Financial services organizations recognize the first-mover advantage of successful change. Yet until recently, banks had been cautious with cloud. While driving business value in pockets, fully modernizing with one or multiple clouds was viewed as complex and risky, creating cloud chaos.

Amazon Business a parrainé la recherche de Harvard Business Review Analytic Services afin de découvrir les défis auxquels les organisations doivent faire face dans leurs opérations de gestion des fournisseurs et les avantages d’adopter les technologies adéquates.

2022 a marqué un tournant dans les stratégies d’achats des entreprises. La feuille de route que les dirigeants ressortaient chaque année en se contentant de la remettre au goût du jour est désormais obsolète.Les entreprises sont désormais confrontées à un nouveau défi : s’adapter aux évolutions induites par la pandémie sans perdre de vue leurs objectifs stratégiques de long terme.

The CPG landscape is changing fast. Consumer expectations are shifting, and so are people’s purchasing habits. Overall demand for groceries is up.

Good forecasting predicts your revenue accurately. Growth forecasting gives you the insights you need to deliver real growth. In this blueprint, you’ll discover the right tools and tips to help you.

See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.

In our 2020 Sales Effectiveness Benchmark Report, Conversica commissioned independent researchers to secretly shop 1,177 companies across the technology, telecommunications and media & entertainment industries. This report analyzes their efforts to engage with inbound leads and identifies trends in lead engagement strategies.

1-to-1 personalization leverages advances in technology, including artificial intelligence (AI), to present individuals with the content, offers, and experiences that are uniquely relevant for them — wherever, whenever, and however they’re interacting with your company