Browsing: Marketing & Sales

Learn about the marketing analytics trends impacting business growth. In this report, you will learn: – The role marketers play in driving business growth – The state of marketing analytics – Key data and analytics challenges marketers face – The progress marketers have made in achieving data-driven transformation

This year’s State of Marketing report, now in its seventh edition, is our largest-ever pulse check on global marketing trends, with insights from more than 8,200 respondents across 37 countries.

When a company shifts into survival mode — whether it’s because of uncertain economic times, big changes in leadership or mission, or even a global pandemic — creative priorities can fall by the wayside.

Research shows the most creative companies achieve better financial results than their peers. As a creative leader, you can deliver more value by building the right kind of creative ecosystem.

The past decade has brought a proliferation of digital creative applications with freemium pricing models targeted toward SMBs with modest budgets. Although these apps can appear attractive, businesses that use them can end up managing a fragmented toolset with hidden costs.

Packed with fresh insights from the technology analysts at Harvard Business Review, this comprehensive report may change your perceptions of what’s achievable in the modern cloud. Simply stated, the cloud has become an agile tool for enhancing business operations and driving continuous innovation—all while helping to reduce costs and complexity. Learn how forward-thinking organizations like Capital One and Porsche are leveraging cloud agility to ease the adoption of emerging technologies and apply them quickly in response to evolving market conditions.

Inspire Evolve is a high-performance, SaaS customer communications solution from Quadient – the world’s most trusted CCM provider. Inspire Evolve empowers non-technical business users to design, personalize and deliver secure, human-centric communications which are a vital part of an exceptional customer experience – all with minimal IT strain.

Discover how to stay ahead of consumer sentiment, market trends, and brand loyalties with industry and brand tracking that is 100% proprietary. Get the guide and learn how investment firms, financial service providers, and portfolio managers are enriching their datasets with survey research to uncover insights about the industries and brands in their portfolios.

“The connected customer experience” explores how people’s feelings and expectations have changed over the course of the pandemic—and what that means for how companies engage with their customers.

The benefits of digital engagement have never been more clear. With a strong cloud digital engagement platform, you can operate under nearly any circumstances. Your customers enjoy shorter wait times and better, more consistent experiences. And your agents are freed from many mundane tasks. With the right strategy in place, you can evolve digital engagement rapidly.