Realising the Dream of 1-to-1 Personalisation
1-to-1 personalization leverages advances in technology, including artificial intelligence (AI), to present individuals with the content, offers, and experiences that are uniquely relevant for them — wherever, whenever, and however they’re interacting with your company
Customers expect this type of treatment. More than eight in 10 (84%) say being treated like a person, rather than a number, is very important to earning their business.
Companies also achieve great benefits from real-time personalization and interaction management — improving customer experiences, relationships, and loyalty; increasing conversion rates; and driving significant, measurable lift in business results.
In this e-book, we’ll explore why it’s important to communicate with your audience members as the individuals they are — and how you can realize the dream of 1-to-1 personalization.