Subscription billing is a proxy for how you convey value, engage customers, and drive growth. That’s why automating subscription billing is so important: it enables you to maximize resources, prioritize customer relationships, and focus more on long-term strategy.
Author: Your TechCFO
The latest edition of the annual Subscription Economy IndexTM (SEI), Zuora’s Subscribed Institute’s landmark index, tracks the rapid ascent of the Subscription Economy. The report reflects the growth metrics of companies around the world in sectors including SaaS, Media, Manufacturing, Internet of Things (IoT), Business Services, and Communications/Video Conferencing.
12 data-driven best practices for subscription monetization from Michael Mansard, Principal Director Subscription Strategy & EMEA Chair of the Subscribed Institute at Zuora. Strategies include those adopted from successful B2C companies as well as new monetization strategies unique to B2B.
What happens when customer demand outpaces a business’ ability to keep up? That’s the question financial service institutions(FSIs) are wrestling with asthe world continues its march towards a digital-first future.
Meet Valpak, the one with the blue envelopes. Working with 141 markets across 43 states, Valpak reaches an audience of nearly 41 million with its signature coupon packs. Despite its huge presence, Valpak was relying on a manual quoting process of checks, paper contracts, and a 20- year-old legacy order entry system, which made it impossible for Valpak’s finance and revenue teams to forecast as they lacked clear visibility of their sales process.
New business models like subscriptions and consumption-based pricing are gaining traction in many industries thanks to newly emerging technologies, including cloud computing, the Internet of Things (IoT), and artificial intelligence, While this creates new go-to-market and growth opportunities, it often strains existing systems and processes.
Buyers are not only comfortable buying online, but they also usually prefer it. The effects of the recent pandemic events that have caused an explosion in digital commerce have influenced B2B buyers as well. As consumers shifted to online commerce, B2B buyers have also looked to ways to minimize personal contact, through both remote selling and online purchasing. But omni-channel selling means more than just different way to buy. It also alters the cost of selling as buyers can now engage via multiple channels, even if the final order is placed online.
Three out of 4 companies (74%) across industries said they implemented subscriptions, or plan to in the next 12 months, according to a commissioned study from Forrester Consulting on behalf of Salesforce.
Companies are realizing that the cloud is not just an infrastructure strategy—it’s a powerful business strategy. Using the cloud, organizations can exceed customer expectations, operate more competitively, and enhance bottom -line results. Explore what that could mean for your organization in this detailed re port that leverages key insights from IDG’s most recent cloud computing study. And discover the three critical ways a successful cloud deployment can enhance customer experience, facilitate innovation, and boost business outcomes.
The ability to inform decision-making with data helps organizations across a range of industries foster innovation and improve business outcomes. But, becoming genuinely data-driven often requires a significant reinvention of a company’s existing data culture. The transition is particularly challenging for large enterprises that grew and thrived on data siloed by function or department. This timely content from the MIT Sloan Management Review redefines “data-driven” for the modern era and explores the ways today’s businesses use data insights to drive growth and disrupt markets.