Business Growth & Strategy Digital Transformation & Technology Subscription Business & Pricing

Subscriptions: Growth Proves Endurance As New Customer Behaviours Are Cemented​

The world witnessed significant changes sparked by the pandemic, and as a result we have changed. In 2020, companies and consumers woke up to the power of digital service models. These services continued to gain momentum in 2021 as the economy began to recover. Our lives are increasingly defined by technology, and technology is increasingly defined by software and complementary services.