Usage Based Pricing in Subscription Business

Consumer behavior has changed considerably in one generation. The advent of the internet has accelerated the rate of innovation and in turn has educated consumers to increase their service expectation levels. This holds true across the majority, if not all sectors of the economy. 

Consumers bring these new expectations to the workplace, impacting B2B exceptions and preferences as well. 

To remain competitive in fast-paced environments, companies have opted for various improvements across their product features, supply chains, services offered, but perhaps most noteworthy are those that flip business models on their heads.

Along with the emergence of technologies such as Cloud, mobility, and machine learning, these pioneers helped bring about the emergence of a Subscription Economy