12 Data- Driven Pricing And Monetization Strategies for B2B

12 data-driven best practices for subscription monetization from Michael Mansard, Principal Director Subscription Strategy & EMEA Chair of the Subscribed Institute at Zuora. Strategies include those adopted from successful B2C companies as well as new monetization strategies unique to B2B.

What you’ll learn:

–  Successful monetization strategies from Spotify, Zoom, Atlassian, Fender Play, Slack, Apple, Airbus, and more The importance of metric-based vs flat-fee pricing

–  Using automation to drive subscription growth

–  Monetizing an ecosystem to generate additional recurring revenue streams

–  Aligning with channel partners around a subscription model

–  How enabling subscription flexibility drives conversion, adoption, expansion, and retention

–  PLUS: A B2B Pricing and Monetization Quick Guide to getting started!