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Browsing: Subscription Business & Pricing
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Subscriptions are more than a financial model, they represent a new way of defining relationships between customers and providers. Today’s customers aren’t simply buying a product, they’re committing to a relationship with a brand. For providers, finding ways big and small to demonstrate that you understand your customer and care about their needs will build trust and loyalty over time.
The right subscription billing system can do all this for your business — and more. That’s because subscription billing is more than just sending out an invoice and collecting payment. It’s the heart of subscription business models — a proxy for communicating value, generating customer engagement, and driving growth.
Subscription billing is a proxy for how you convey value, engage customers, and drive growth. That’s why automating subscription billing is so important: it enables you to maximize resources, prioritize customer relationships, and focus more on long-term strategy.
The latest edition of the annual Subscription Economy IndexTM (SEI), Zuora’s Subscribed Institute’s landmark index, tracks the rapid ascent of the Subscription Economy. The report reflects the growth metrics of companies around the world in sectors including SaaS, Media, Manufacturing, Internet of Things (IoT), Business Services, and Communications/Video Conferencing.
12 data-driven best practices for subscription monetization from Michael Mansard, Principal Director Subscription Strategy & EMEA Chair of the Subscribed Institute at Zuora. Strategies include those adopted from successful B2C companies as well as new monetization strategies unique to B2B.
New business models like subscriptions and consumption-based pricing are gaining traction in many industries thanks to newly emerging technologies, including cloud computing, the Internet of Things (IoT), and artificial intelligence, While this creates new go-to-market and growth opportunities, it often strains existing systems and processes.
Three out of 4 companies (74%) across industries said they implemented subscriptions, or plan to in the next 12 months, according to a commissioned study from Forrester Consulting on behalf of Salesforce.
After rigorous evaluation, Quadient is proud to announce that we have been named a Leader for the second time in a MarketScape addressing the CCM market! As a token of our appreciation for this esteemed recognition, we are offering complimentary access to the report.
As people consume more and more subscription services in their daily lives, they are more open to (if not expecting) similar models from their business partners. When a product or technology gains transaction in the home, it’s a sure bet that sooner or later it will expand its reach.
The world witnessed significant changes sparked by the pandemic, and as a result we have changed. In 2020, companies and consumers woke up to the power of digital service models. These services continued to gain momentum in 2021 as the economy began to recover. Our lives are increasingly defined by technology, and technology is increasingly defined by software and complementary services.
Consumer behavior has changed considerably in one generation. The advent of the internet has accelerated the rate of innovation and in turn has educated consumers to increase their service expectation levels. This holds true across the majority, if not all sectors of the economy.
Subscription billing. Say those words, and people may start to snore. But if you understand how the subscription economy really operates, you know that subscription billing has implications for your entire business.