2022 a marqué un tournant dans les stratégies d’achats des entreprises. La feuille de route que les dirigeants ressortaient chaque année en se contentant de la remettre au goût du jour est désormais obsolète.Les entreprises sont désormais confrontées à un nouveau défi : s’adapter aux évolutions induites par la pandémie sans perdre de vue leurs objectifs stratégiques de long terme.
Year: 2023
The CPG landscape is changing fast. Consumer expectations are shifting, and so are people’s purchasing habits. Overall demand for groceries is up.
With a CRM application, there’s no secret formula. It simply manages most of your critical customer information so that you can see it all in one place. Without leaving the app, you can view contact info, follow up via email or social media, manage tasks, and track your performance, among other benefits. Implementing the right CRM can increase sales efficiency.
For the fifth edition of the “Small and Medium Business Trends” report, we analyzed the responses of more than 2,500 SMB owners and leaders around the world to determine:
Good forecasting predicts your revenue accurately. Growth forecasting gives you the insights you need to deliver real growth. In this blueprint, you’ll discover the right tools and tips to help you.
Climate change is considered a threat by 70% of people worldwide, and the level of concern is on the rise. Meanwhile, the coronavirus pandemic has underscored the urgent need to protect the world in which we live. In the face of these threats, the importance of digital solutions, not only to delivering efficiencies, but also to ensuring resiliency, safety, and sustainability has become ever more acute.
See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.
In our 2020 Sales Effectiveness Benchmark Report, Conversica commissioned independent researchers to secretly shop 1,177 companies across the technology, telecommunications and media & entertainment industries. This report analyzes their efforts to engage with inbound leads and identifies trends in lead engagement strategies.
1-to-1 personalization leverages advances in technology, including artificial intelligence (AI), to present individuals with the content, offers, and experiences that are uniquely relevant for them — wherever, whenever, and however they’re interacting with your company
Learn about the marketing analytics trends impacting business growth. In this report, you will learn: – The role marketers play in driving business growth – The state of marketing analytics – Key data and analytics challenges marketers face – The progress marketers have made in achieving data-driven transformation