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The world witnessed significant changes sparked by the pandemic, and as a result we have changed. In 2020, companies and consumers woke up to the power of digital service models. These services continued to gain momentum in 2021 as the economy began to recover. Our lives are increasingly defined by technology, and technology is increasingly defined by software and complementary services.

Consumer behavior has changed considerably in one generation. The advent of the internet has accelerated the rate of innovation and in turn has educated consumers to increase their service expectation levels. This holds true across the majority, if not all sectors of the economy.