StackAdapt, a leading multi-channel advertising platform, has appointed Cassandra Hudson as its new Chief Financial Officer (CFO). With an extensive background in scaling high-growth technology companies, Hudson is set to spearhead StackAdapt’s strategic financial initiatives as it navigates expanding markets.
New Leadership to Drive Market Expansion
Hudson brings a wealth of experience from her previous role as CFO of EngageSmart, where she successfully led finance teams through rapid growth and boosted profitability. Hudson’s career also includes her time as Vice President of Finance and Chief Accounting Officer at Carbonite, where she played a crucial role in making the company public. Her background is marked by a commitment to driving financial transformation and value creation.
Hudson has consistently broken barriers, rising to the C-suite at a young age in an industry often dominated by male executives. Her appointment signals StackAdapt’s commitment to expanding its leadership bench with seasoned executives to scale the company’s operations and pursue new growth opportunities.
CEO Statement: A New Chapter of Innovation and Expansion
Vitaly Pecherskiy, co-founder and CEO of StackAdapt, expressed his excitement at Hudson’s appointment. “The addition of Cassandra Hudson as our CFO marks a pivotal moment in StackAdapt’s evolution. Her track record of scaling businesses and driving revenue growth will be instrumental as we explore emerging markets and strengthen our financial operations.”
Hudson herself is optimistic about the future. “I’ve been impressed by StackAdapt’s innovative approach to multi-channel advertising and am eager to work with such a dynamic team. I aim to use my experience to lead strategic initiatives, improve financial efficiency, and support StackAdapt’s ambitious growth.”
Strengthening Leadership for a New Phase of Growth
Hudson’s appointment follows several leadership changes at StackAdapt, including the recent hiring of Darcie Henry as Chief People Officer (CPO) and Ryan Nelsen as Chief Marketing Officer (CMO). With these new leaders in place, StackAdapt is positioning itself to capitalize on new growth avenues and maintain its leadership in programmatic advertising technology.
As StackAdapt continues to solidify its standing as one of the fastest-growing tech companies in North America, Hudson’s experience in strategic finance will be vital in the company’s push into new markets and continued innovation.
