Upflow, the French cash collection startup, is making headlines with a strategic focus. Originally dedicated to managing outstanding invoices, Upflow is now set to become a comprehensive B2B payment platform, complete with its payment gateway. This transition is designed to enhance its existing accounts receivable automation solutions.
Addressing a Long-Standing Problem
“Today, paying for services is seamless. Yet, B2B payments remain stuck in the past,” said Upflow CEO Alexandre Louisy. His vision targets the outdated methods that have plagued businesses for decades. With around 90% of B2B transactions in the U.S. still occurring offline, largely via paper checks, there’s a pressing need for modernization.
Solutions for CFOs and Finance Teams
Upflow’s platform integrates effortlessly with existing financial tools, providing CFOs with a comprehensive view of invoices, payment statuses, and client communications. The new payment feature aims to facilitate easier cash flow management, especially crucial for tech firms grappling with funding challenges.
A New Hybrid Revenue Model
Upflow plans to introduce a hybrid revenue model that combines software-as-a-service (SaaS) income with payment transaction revenue. By partnering with Stripe to develop its payment gateway, Upflow is set to diversify its revenue streams, positioning itself as a financial relationship management (FRM) solution.
Future Plans: Embedded Finance Options
Looking ahead, Upflow intends to integrate financing solutions, including B2B “buy now, pay later” options and factoring services for outstanding invoices. This move broadens their service offering and aims to utilize user data for better credit scoring.
What do you think about Upflow’s key focus on B2B payments? Share your thoughts in the comments!
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