HubSpot, a leading customer platform for businesses, has announced its agreement to acquire Cacheflow, a prominent B2B billing management and configure, price, quote (CPQ) solution. This strategic move aims to expand HubSpot’s capabilities in subscription billing and quote-to-cash automation.
Since the launch of Commerce Hub in 2023, which simplified invoicing and payments, HubSpot has processed over $1 billion in gross merchandise volume (GMV). The acquisition of Cacheflow is set to further enhance this offering, making the buying process more efficient for its customers.
A Commitment to Customer Experience
Yamini Rangan, CEO of HubSpot, stated, “With Cacheflow, we’re doubling down on our vision for commerce by addressing two important areas of the buying experience: subscription billing and CPQ. Cacheflow is a leader in this space and has helped companies automate the purchase process to capture revenue faster.”
Cacheflow’s user-centric solution simplifies B2B software selling and buying. Its no-code platform automates the SaaS sales flow, allowing customers to configure quotes and close deals seamlessly.
A Vision for Automation
Sarika Garg, Co-Founder of Cacheflow, expressed enthusiasm about the acquisition, saying, “We made it our mission to reimagine the old CPQ and billing space. We are thrilled to join HubSpot and the Commerce Hub team.” Cacheflow will operate as a wholly owned subsidiary of HubSpot upon completion of the transaction.
This acquisition signals HubSpot’s commitment to enhancing its Commerce Hub, ultimately improving the overall customer experience by streamlining the revenue management process for businesses.
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