MarketOne International, a leader in global B2B marketing, has appointed Mike Turcotte as its new Chief Revenue Officer for the Americas. This crucial hire strengthens MarketOne’s leadership team as the company focuses on accelerating growth and innovation in the evolving B2B marketing era.
A Proven Leader in Financial Services
Turcotte brings over seven years of experience at Salesforce, where he played a crucial role as Vice President of Financial Services. His leadership in managing the Insurance and Asset Management division in the Eastern U.S. contributed to significant growth through Salesforce’s Customer360 platform. With his deep expertise, Turcotte is well-positioned to drive MarketOne’s revenue growth and enhance its offerings to enterprise clients.
Capitalizing on AI and Data-Driven Strategies
As the B2B marketing industry undergoes a digital transformation with AI and sophisticated intent data platforms, MarketOne is leading the way. By collaborating with companies like 6Sense, Qualified, and Tealium, MarketOne is delivering full-funnel demand generation solutions to help clients navigate this rapidly changing environment.
“The convergence of AI and intent data opens doors to more precise, personalized customer engagement,” said Turcotte. “I’m excited to utilize these capabilities to help enterprises transform their revenue operations.”
Building on a Strong Foundation
Fred Ewald, CEO of MarketOne, expressed his enthusiasm about Turcotte’s return to the company. “Mike’s experience at Salesforce, combined with his deep understanding of the marketing technology era, will be critical in helping our clients accelerate their revenue growth.”
Turcotte’s previous tenure with MarketOne, from 2010 to 2016, contributed to the agency’s early success, making this return all the more significant.
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