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Coca-Cola Veteran Tapped as Diageo’s New CFO Amid Sales Slowdown 


In a strategic step among the spirits brewing world, the Diageo company, the producer of globally recognized brands like Guinness, Johnnie Walker, and Tanqueray, has announced Nik Jhangiani as their next Chief Financial Officer (CFO). This precondition is being announced as the London headquartered organization is struggling to set the sales and also the changing consumer tastes, especially in some key markets like Latin America and the Caribbean (LAC). 

Having been in the Coca-Cola company for the past 20 years Jhangiani brings on board a remarkable blend of experience and proficiency that will strengthen Board’s executive team at Diageo. He is currently Senior Vice President and CFO for Coca-Cola Europacific Partners, global bottler of Coca-Cola, the world leader. Jhangiani has spent most of his career with the beverage giant, he has different top financial and executive roles in various Coca-Cola corporations and partners and by this he developed the ability to process complex business inventory. 

Jhangiani’s appointment as Diageo’s new CFO is at a point of extreme importance for the company. In the last several months, the company has encountered severe hurdles including the decrease in sales volume and the less profits growth. During November 2023, Diageo informed its investors that it was forecasting a dip of more than 20%to the point of almost halving of sales in LAC forecasted for the first half of fiscal 2024. It was primarily due to macroeconomic concerns that led to ‘lower consumption and consumer downtrading’. 

The statement of profit warning unleashed a wave-agitation throughout the market, and a resulting 15% plunge in Diageo’s share was experienced by none other than the newly appointed CEO Debra Crew while she was working hard to reassure the investors that the problems were not widespread in the Americas, Latin America, and Caribbean region which accounts for 11% of the total sales volume for the company sold 

The obstacles faced by Diageo are symptoms of the larger upheaval in the industry as consumers are facing high price range and changing their preferences. It is in CNBC’s recent piece of news quoting data from Distilled Spirits Council of the United States revealing that the sales for spirits last year exceeded the amounts sold for wine and beer in the US but their growth was only 0. 2% to $37. 7 billion. This trend forms the consequence of the reduction of alcohol consumption and the creation of the new taste. It is a product of younger generations. 

Jhangiani, as an incoming CFO of Diageo, will be expected to use his skills to offer guidance to the company and determine a road map for the company’s financial future. The mix of his experience in the fast-moving consumer goods industry, which is highly dynamic, and his exposure to the world markets and consumers around the globe will be a crucial contribution in Diageo’s attempt to align with the dynamically changing consumer preferences and to retain its leading position in the spirits industry. 

In a statement, Diageo expressed confidence in Jhangiani’s ability to lead the company’s financial strategy, stating, “Nik’s extensive experience in finance, coupled with his deep understanding of the consumer goods industry, makes him an ideal fit for Diageo as we continue to navigate the changing landscape and position ourselves for long-term growth.” 

As Jhangiani prepares to take the helm as Diageo’s CFO in the autumn of 2024, the company faces a crucial period of transformation. With his seasoned leadership and strategic vision, Diageo aims to capitalize on emerging opportunities, streamline operations, and unlock new growth avenues, ensuring that the iconic brands remain relevant and resilient in an ever-evolving market.


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