Circana, a leading advisor on consumer behavior, has disclosed the winners of the 2024 B2B Tech Channel Performance Awards at the XChange event. Now celebrating its seventh year, this prestigious ceremony recognizes exceptional brands that have achieved top revenue or marked significant growth in market share across the United States.
A Year of Remarkable Growth and Innovation
B2B technology revenue is projected to hit $66 billion this year, a 5% increase from the previous year. The awards highlight strong industry health and innovation. “B2B technology revenue is expected to reach $66 billion this year, reflecting a 5% year-over-year increase, and the industry outlook is increasingly positive,” stated Kate Roe-Semyon, President of IT & B2B Tech Practice at Circana. “We are honored to celebrate the top performers whose success highlights their ability to innovate and adapt to evolving consumer needs.”
Bill Jones, President of Communities at The Channel Company, echoed the sentiment, adding, “Partnering with Circana to present these awards allows us to spotlight the leaders and outstanding achievements within our industry. These brands have excelled in revenue and market growth and contributed to the growing dynamism and interest in the B2B tech sector.”
Award Categories and Winners
The 2024 B2B Tech Channel Performance Awards encompass six key categories, each recognizing the top performers based on metrics such as market share change, annual dollar sales, and revenue growth percentages.
The winners include:
- Best of Channel: Hardware: Cisco
- Best of Channel: Software: CrowdStrike
- Best of Channel: Small Business: Microsoft
- Cybersecurity: CrowdStrike
- Commercial Displays/Monitors: Samsung
- Storage & Data Protection Software: Nutanix
Revenue and Growth Highlights
The awards also celebrated the top performers in revenue generation and emerging leaders:
Top U.S. Revenue:
- Commercial Displays/Monitors: Dell
- Storage and Data Protection Software: Nutanix
- Cybersecurity: Palo Alto Networks
- Best of the Channel: Small Business: Microsoft
- Best of the Channel: Hardware: HP
- Best of the Channel: Software: Microsoft
U.S. Emerging Leaders (brands with revenue growth between $25M and $100M):
- Best of the Channel: Small Business: Arista
- Best of the Channel: Hardware: Cohesity
- Best of the Channel: Software: Thousand Eyes
About Circana
Circana is at the forefront of understanding consumer behavior through advanced technology and analytics. With a client base of nearly 7,000 leading brands and retailers, Circana offers critical insights that drive innovation and growth.
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