Arketi Group, a leading digital marketing and public relations agency specializing in B2B technology companies, has announced a major milestone in its growth strategy. The firm has secured a significant private equity investment from Go Capital and Station Partners, positioning Arketi as the platform leader for a new network of industry-leading digital marketing and PR firms.
Expanding Reach and Capabilities
Arketi has been a trusted partner for technology organizations worldwide for over two decades, known for delivering revenue-driving strategies in public relations, messaging, branding, and demand generation. With the support of Go Capital and Station Partners, Arketi is poised to expand its reach, services, and client offerings, solidifying its role as the strategic communications partner for B2B tech companies at every business milestone.
Mike Neumeier, co-founder and CEO of Arketi Group, expressed his enthusiasm about the partnership, stating, “This investment helps us strengthen our mission of enabling marketing communications professionals to achieve their full potential while expanding into new verticals and services for our clients.”
A Strategic Investment for Long-Term Growth
Go Capital and Station Partners bring deep expertise in long-term investments with high-growth businesses. Chris Duggan, managing partner at Go Capital, praised Arketi’s values-driven culture, stating, “Arketi exemplifies the forward-thinking, innovative approach we look for in our investments.”
J. Ryan Kelly, managing partner at Station Partners, echoed this sentiment, noting that Arketi’s understanding of B2B technology marketing challenges positions them to anchor a platform of top-tier agencies.
The Future of B2B Marketing Communications
This partnership marks a new chapter for Arketi Group, allowing the agency to further solidify its leadership role in the B2B marketing and public relations era. Clients will benefit from enhanced resources, an expanded service suite, and a strengthened team of experts.
Arketi’s legacy as a results-first, integrated communications agency is set to continue flourishing with the support of Go Capital and Station Partners.
Let us know your thoughts on this exciting development, how do you think Arketi’s new venture will shape the future of B2B marketing?
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