B2B companies are unlocking new revenue streams by embedding payment solutions directly into their platforms. However building these solutions in-house is costly, time-consuming, and full of compliance hurdles. That’s why white-label partnerships are becoming the go-to strategy for payment monetization.
According to industry experts, these partnerships enable businesses to offer payment services under their brand, enhancing customer experience while increasing retention and revenue.
Why White-Labeling Works
Justin Downey, VP of Product at Maverick Payments, explains that white-labeling payments within platforms strengthens customer loyalty and provides valuable data insights. “Embedding payments into SaaS platforms and CRMs makes transactions seamless while giving businesses better analytics and additional revenue streams,” says Downey.
White-label solutions eliminate the need for companies to build their payment infrastructure from scratch. Instead, they integrate pre-built, compliant, scalable solutions, reducing risks and costs.
The Compliance and Security Factor
Payments are highly regulated, requiring rigorous security measures like PCI compliance, SOC audits, and fraud prevention. Partnering with established white-label providers helps businesses meet these requirements without diverting resources from their core operations.
“Developing payment capabilities in-house demands ongoing investments in compliance, security, and infrastructure,” says Downey. “A white-label approach ensures businesses stay ahead while keeping operations efficient.”
The Future of Embedded Payments
As embedded finance gains traction, companies that integrate seamless, branded payment experiences will gain a competitive edge. White-label solutions allow businesses to monetize transactions while keeping their brand front and center.
The rise of white-label payments is just beginning. Companies looking to enhance their payment offerings without heavy development costs should explore partnerships with full-service providers.
How is your company adapting to the shift in B2B payments? Let us know your thoughts!
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