Mastercard is stepping up to support middle-market companies, businesses that generate between $10 million and $100 million in annual revenue but often fall into a financial gray area. On Tuesday (Feb. 18), the company announced the launch of its Middle Market Accelerator, a program designed to help financial providers deliver customized solutions to these underserved firms.
Unlike small businesses, which benefit from extensive support programs, and large enterprises with access to strong financial infrastructure, middle-market firms often struggle to find financial products that fit their needs. Many are forced to adapt small-business solutions that don’t scale or enterprise-level tools that are too costly and complex.
Mastercard’s accelerator aims to change this by partnering with financial institutions like Citizens Bank and fintech providers to offer automated payments, expense management, and cash flow solutions that meet the unique demands of these companies.
Key Features of the Accelerator
The initiative includes:
- A dedicated Mastercard business card for middle-market firms.
- Cash flow management tools powered by Trovata.
- Expense management services via Navan.
- Enhanced security measures, including identity theft protection.
According to Rodrigo Sanchez, head of commercial card solutions at Citizens, “The middle market has unique pain points that require tailor-made solutions. This presents a major opportunity for collaboration.”
Mastercard’s research indicates that 40% of middle-market firms would switch financial providers if offered better-fitting solutions. The initiative is launching in the U.S. first, with plans for a global rollout.
Experts believe this move is just the beginning. “The financial industry is waking up to the fact that the middle market is massive yet underserved,” said Paul Christensen, CEO of Previse. “Personalized solutions are long overdue.”
With Mastercard’s backing, middle-market businesses may finally get the financial tools they need to scale efficiently.
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