USAGE BASED PRICING IN SUBSCRIPTION BUSINESS
There is more to subscriptions than monthly payment plans
Consumer behavior has changed considerably in one generation. The
advent of the internet has accelerated the rate of innovation and in turn
has educated consumers to increase their service expectation levels.
This holds true across the majority, if not all sectors of the economy.
Consumers bring these new expectations to the workplace, impacting
B2B exceptions and preferences as well.
To remain competitive in fast-paced environments, companies have
opted for various improvements across their product features, supply
chains, services offered, but perhaps most noteworthy are those
that flip business models on their heads. Along with the emergence
of technologies such as Cloud, mobility, and machine learning, these
pioneers helped bring about the emergence of a Subscription Economy