Subscription billing. Say those words, and people may start to snore. But if you understand how the subscription economy really operates, you know that subscription billing has implications for your entire business. That’s why we get excited — yes, excited! — about subscription billing. It’s not just about the logistics of sending out an invoice and collecting payment. Subscription billing is at the core of subscription businesses, and at the root of the massive changes we are seeing as businesses across all industries shift from a product focus to a relationship focus. Essentially subscription billing is a proxy for communicating value, generating customer engagement, and driving growth.