New business models like subscriptions and consumption-based pricing are gaining traction in many industries thanks to newly emerging technologies, including cloud computing, the Internet of Things (IoT), and artificial intelligence, While this creates new go-to-market and growth opportunities, it often strains existing systems and processes.
In accordance with customers’ changing needs, these new business models have transformed quote-to-cash from a linear process into an iterative process, where customer orders can change. As a result, businesses can no longer split customer touchpoints between front and back office systems. Instead, they must create alignment and consistency across all customer touchpoints, including invoicing and payments. This is the only way to build successfully recurring customer relationships today.
Salesforce Billing helps you build recurring customer relationships by extending Salesforce CPQ to invoicing, payments, and revenue reporting on the world’s #1 CRM.